diff --git a/README.md b/README.md
index 15eebaf..9b5c6c9 100644
--- a/README.md
+++ b/README.md
@@ -210,7 +210,7 @@ POWER TOYS:
                            -1 shows the bookmark with highest index
       -f, --format N       limit fields in -p or Json search output
                            N=1: URL, N=2: URL and tag, N=3: title
-      -r, --replace oldtag [newtag ...]
+      --replace oldtag [newtag ...]
                            replace oldtag with newtag everywhere
                            delete oldtag, if newtag not specified
       -j, --json           Json formatted output for -p and search
@@ -462,10 +462,10 @@ The same number of iterations must be specified for one lock & unlock instance.
         $ buku -p | more
 25. **Replace tag** 'old tag' with 'new tag':
 
-        $ buku -r 'old tag' new tag
+        $ buku --replace 'old tag' new tag
 26. **Delete tag** 'old tag' from DB:
 
-        $ buku -r 'old tag'
+        $ buku --replace 'old tag'
 27. **Append (or delete) tags** 'tag 1', 'tag 2' to (or from) existing tags of bookmark at index 15012014:
 
         $ buku -u 15012014 --tag + tag 1, tag 2
diff --git a/auto-completion/bash/buku-completion.bash b/auto-completion/bash/buku-completion.bash
index 0c21807..8bed34d 100644
--- a/auto-completion/bash/buku-completion.bash
+++ b/auto-completion/bash/buku-completion.bash
@@ -30,7 +30,7 @@ _buku () {
         -o --open
         --oa
         -p --print
-        -r --replace
+        --replace
         -s --sany
         -S --sall
         --shorten
@@ -55,7 +55,7 @@ _buku () {
         -i --import
         --immutable
         -m --merge
-        -r --replace
+        --replace
         -s --sany
         -S --sall
         --shorten
diff --git a/auto-completion/fish/buku.fish b/auto-completion/fish/buku.fish
index 179f8d8..d89a5c8 100644
--- a/auto-completion/fish/buku.fish
+++ b/auto-completion/fish/buku.fish
@@ -23,7 +23,7 @@ complete -c buku -l np              --description 'non-interactive mode'
 complete -c buku -s o -l open       --description 'open bookmarks in browser'
 complete -c buku -l oa              --description 'browse all search results immediately'
 complete -c buku -s p -l print      --description 'show bookmark details'
-complete -c buku -s r -l replace -r --description 'replace a tag'
+complete -c buku -l replace      -r --description 'replace a tag'
 complete -c buku -s s -l sany    -r --description 'match any keyword'
 complete -c buku -s S -l sall    -r --description 'match all keywords'
 complete -c buku -l shorten      -r --description 'shorten a URL using tny.im'
diff --git a/auto-completion/zsh/_buku b/auto-completion/zsh/_buku
index b4dfe6f..13ffa29 100644
--- a/auto-completion/zsh/_buku
+++ b/auto-completion/zsh/_buku
@@ -28,7 +28,7 @@ args=(
     '(-o --open)'{-o,--open}'[open bookmarks in browser]'
     '(--oa)--oa[browse all search results immediately]'
     '(-p --print)'{-p,--print}'[show bookmark details]'
-    '(-r --replace)'{-r,--replace}'[replace a tag]:tag to replace'
+    '(--replace)--replace[replace a tag]:tag to replace'
     '(-s --sany)'{-s,--sany}'[match any keyword]:keyword(s)'
     '(-s --sall)'{-s,--sall}'[match all keywords]:keyword(s)'
     '(--shorten)--shorten[shorten a URL using tny.im]:index/url'
diff --git a/buku.1 b/buku.1
index a36bdb2..4e26249 100644
--- a/buku.1
+++ b/buku.1
@@ -188,7 +188,7 @@ Show selective monochrome output with specific fields. Works with --print. Searc
 .I N
 = 3, show only title.
 .TP
-.BI \-r " " \--replace " oldtag [newtag ...]"
+.BI \--replace " oldtag [newtag ...]"
 Replace
 .I oldtag
 with
@@ -535,7 +535,7 @@ The same number of iterations must be specified for one lock & unlock instance.
 .PP
 .EX
 .IP
-.B buku -r 'old tag' new tag
+.B buku --replace 'old tag' new tag
 .EE
 .PP
 .IP 26. 4
@@ -543,7 +543,7 @@ The same number of iterations must be specified for one lock & unlock instance.
 .PP
 .EX
 .IP
-.B buku -r 'old tag'
+.B buku --replace 'old tag'
 .EE
 .PP
 .IP 27. 4
diff --git a/buku.py b/buku.py
index 53a0593..2d20c3b 100755
--- a/buku.py
+++ b/buku.py
@@ -2636,7 +2636,7 @@ POSITIONAL ARGUMENTS:
                          -1 shows the bookmark with highest index
     -f, --format N       limit fields in -p or Json search output
                          N=1: URL, N=2: URL and tag, N=3: title
-    -r, --replace oldtag [newtag ...]
+    --replace oldtag [newtag ...]
                          replace oldtag with newtag everywhere
                          delete oldtag, if newtag not specified
     -j, --json           Json formatted output for -p and search
@@ -2658,7 +2658,7 @@ POSITIONAL ARGUMENTS:
     addarg('-m', '--merge', nargs=1, help=HIDE)
     addarg('-p', '--print', nargs='*', help=HIDE)
     addarg('-f', '--format', type=int, default=0, choices={1, 2, 3}, help=HIDE)
-    addarg('-r', '--replace', nargs='+', help=HIDE)
+    addarg('--replace', nargs='+', help=HIDE)
     addarg('-j', '--json', action='store_true', help=HIDE)
     addarg('--nc', action='store_true', help=HIDE)
     addarg('--np', action='store_true', help=HIDE)