diff --git a/serde_macros/src/de.rs b/serde_macros/src/de.rs
index 99f0dd52..a47ad0ab 100644
--- a/serde_macros/src/de.rs
+++ b/serde_macros/src/de.rs
@@ -596,7 +596,7 @@ fn deserialize_struct_visitor(
     let field_visitor = deserialize_field_visitor(
         cx,
         builder,
-        field::struct_field_strs(cx, builder, struct_def),
+        field::struct_field_strs(cx, builder, struct_def, field::Direction::Deserialize),
     );
 
     let visit_map_expr = deserialize_map(
diff --git a/serde_macros/src/field.rs b/serde_macros/src/field.rs
index 7ca6f1fe..baa79009 100644
--- a/serde_macros/src/field.rs
+++ b/serde_macros/src/field.rs
@@ -5,7 +5,19 @@ use syntax::ptr::P;
 
 use aster;
 
-fn field_rename(field: &ast::StructField) -> Option<&ast::Lit> {
+pub enum Direction {
+    Serialize,
+    Deserialize,
+}
+
+fn field_rename<'a>(
+    field: &'a ast::StructField,
+    direction: &Direction,
+) -> Option<&'a ast::Lit> {
+    let dir_attr = match *direction {
+        Direction::Serialize => "rename_serialize",
+        Direction::Deserialize => "rename_deserialize",
+    };
     field.node.attrs.iter()
         .find(|sa| {
             if let ast::MetaList(ref n, _) = sa.node.value.node {
@@ -19,7 +31,7 @@ fn field_rename(field: &ast::StructField) -> Option<&ast::Lit> {
                 attr::mark_used(&sa);
                 vals.iter().fold(None, |v, mi| {
                     if let ast::MetaNameValue(ref n, ref lit) = mi.node {
-                        if n == &"rename" {
+                        if n == &"rename" || n == &dir_attr {
                             Some(lit)
                         } else {
                             v
@@ -38,10 +50,11 @@ pub fn struct_field_strs(
     cx: &ExtCtxt,
     builder: &aster::AstBuilder,
     struct_def: &ast::StructDef,
+    direction: Direction,
 ) -> Vec<P<ast::Expr>> {
     struct_def.fields.iter()
         .map(|field| {
-            match field_rename(field) {
+            match field_rename(field, &direction) {
                 Some(rename) => builder.expr().build_lit(P(rename.clone())),
                 None => {
                     match field.node.kind {
diff --git a/serde_macros/src/ser.rs b/serde_macros/src/ser.rs
index e6150890..d9c58d02 100644
--- a/serde_macros/src/ser.rs
+++ b/serde_macros/src/ser.rs
@@ -13,7 +13,7 @@ use syntax::ptr::P;
 
 use aster;
 
-use field::struct_field_strs;
+use field::{Direction, struct_field_strs};
 
 pub fn expand_derive_serialize(
     cx: &mut ExtCtxt,
@@ -517,7 +517,7 @@ fn serialize_struct_visitor<I>(
 {
     let len = struct_def.fields.len();
 
-    let key_exprs = struct_field_strs(cx, builder, struct_def);
+    let key_exprs = struct_field_strs(cx, builder, struct_def, Direction::Serialize);
 
     let arms: Vec<ast::Arm> = key_exprs.iter()
         .zip(value_exprs)
diff --git a/tests/test_annotations.rs b/tests/test_annotations.rs
index af603df3..2bc9a336 100644
--- a/tests/test_annotations.rs
+++ b/tests/test_annotations.rs
@@ -20,6 +20,13 @@ struct Rename {
     a2: i32,
 }
 
+#[derive(Debug, PartialEq, Serialize, Deserialize)]
+struct DirectionRename {
+    a1: i32,
+    #[serde(rename_serialize="a3", rename_deserialize="a4")]
+    a2: i32,
+}
+
 #[test]
 fn test_default() {
     let deserialized_value: Default = json::from_str(&"{\"a1\":1,\"a2\":2}").unwrap();
@@ -38,3 +45,13 @@ fn test_rename() {
     let deserialized_value: Rename = json::from_str(&serialized_value).unwrap();
     assert_eq!(value, deserialized_value);
 }
+
+#[test]
+fn test_direction_rename() {
+    let value = DirectionRename { a1: 1, a2: 2 };
+    let serialized_value = json::to_string(&value).unwrap();
+    assert_eq!(serialized_value, "{\"a1\":1,\"a3\":2}");
+
+    let deserialized_value = json::from_str("{\"a1\":1,\"a4\":2}").unwrap();
+    assert_eq!(value, deserialized_value);
+}