diff --git a/serde/src/private/macros.rs b/serde/src/private/macros.rs
index f8298a29..4d40c510 100644
--- a/serde/src/private/macros.rs
+++ b/serde/src/private/macros.rs
@@ -117,10 +117,3 @@ macro_rules! __serialize_unimplemented {
         )*
     };
 }
-
-/// Used only by Serde doc tests. Not public API.
-#[doc(hidden)]
-#[macro_export]
-macro_rules! __serde_ignore_tokens {
-    ($($tt:tt)+) => {}
-}
diff --git a/serde/src/ser/impossible.rs b/serde/src/ser/impossible.rs
index 7f08a0db..bc11ce66 100644
--- a/serde/src/ser/impossible.rs
+++ b/serde/src/ser/impossible.rs
@@ -35,9 +35,9 @@ use ser::{self, Serialize, SerializeSeq, SerializeTuple, SerializeTupleStruct,
 ///                      -> Result<Self::SerializeSeq, Error> {
 ///         // Given Impossible cannot be instantiated, the only
 ///         // thing we can do here is to return an error.
-/// #         __serde_ignore_tokens! {
+/// #         stringify! {
 ///         Err(...)
-/// #         }
+/// #         };
 /// #         unimplemented!()
 ///     }
 ///