diff --git a/serde_derive/src/de.rs b/serde_derive/src/de.rs
index 7fa1030b..7e94ef25 100644
--- a/serde_derive/src/de.rs
+++ b/serde_derive/src/de.rs
@@ -60,7 +60,7 @@ pub fn expand_derive_deserialize(input: &syn::DeriveInput) -> Result<TokenStream
         }
     };
 
-    Ok(dummy::wrap_in_const("DESERIALIZE", ident, impl_block))
+    Ok(dummy::wrap_in_const(cont.attrs.serde_path(), "DESERIALIZE", ident, impl_block))
 }
 
 fn precondition(cx: &Ctxt, cont: &Container) {
diff --git a/serde_derive/src/dummy.rs b/serde_derive/src/dummy.rs
index c265f03e..f9d1e5fa 100644
--- a/serde_derive/src/dummy.rs
+++ b/serde_derive/src/dummy.rs
@@ -2,7 +2,7 @@ use proc_macro2::{Ident, Span, TokenStream};
 
 use try;
 
-pub fn wrap_in_const(trait_: &str, ty: &Ident, code: TokenStream) -> TokenStream {
+pub fn wrap_in_const(serde_path: Option<&syn::Path>, trait_: &str, ty: &Ident, code: TokenStream) -> TokenStream {
     let try_replacement = try::replacement();
 
     let dummy_const = Ident::new(
@@ -10,13 +10,21 @@ pub fn wrap_in_const(trait_: &str, ty: &Ident, code: TokenStream) -> TokenStream
         Span::call_site(),
     );
 
-    quote! {
-        #[allow(non_upper_case_globals, unused_attributes, unused_qualifications)]
-        const #dummy_const: () = {
+    let use_serde = serde_path.map(|path| {
+        quote!(use #path as _serde;)
+    }).unwrap_or_else(|| {
+        quote! {
             #[allow(unknown_lints)]
             #[cfg_attr(feature = "cargo-clippy", allow(useless_attribute))]
             #[allow(rust_2018_idioms)]
             extern crate serde as _serde;
+        }
+    });
+
+    quote! {
+        #[allow(non_upper_case_globals, unused_attributes, unused_qualifications)]
+        const #dummy_const: () = {
+            #use_serde
             #try_replacement
             #code
         };
diff --git a/serde_derive/src/internals/attr.rs b/serde_derive/src/internals/attr.rs
index b95d490f..8bc91bbb 100644
--- a/serde_derive/src/internals/attr.rs
+++ b/serde_derive/src/internals/attr.rs
@@ -218,6 +218,7 @@ pub struct Container {
     remote: Option<syn::Path>,
     identifier: Identifier,
     has_flatten: bool,
+    serde_path: Option<syn::Path>,
 }
 
 /// Styles of representing an enum.
@@ -298,6 +299,7 @@ impl Container {
         let mut remote = Attr::none(cx, "remote");
         let mut field_identifier = BoolAttr::none(cx, "field_identifier");
         let mut variant_identifier = BoolAttr::none(cx, "variant_identifier");
+        let mut serde_path = Attr::none(cx, "serde_path");
 
         for meta_items in item.attrs.iter().filter_map(get_serde_meta_items) {
             for meta_item in meta_items {
@@ -582,6 +584,13 @@ impl Container {
                         variant_identifier.set_true(word);
                     }
 
+                    // Parse `#[serde(serde_path = "foo")]`
+                    Meta(NameValue(ref m)) if m.ident == "serde_path" => {
+                        if let Ok(path) = parse_lit_into_path(cx, &m.ident, &m.lit) {
+                            serde_path.set(&m.ident, path)
+                        }
+                    }
+
                     Meta(ref meta_item) => {
                         cx.error_spanned_by(
                             meta_item.name(),
@@ -613,6 +622,7 @@ impl Container {
             remote: remote.get(),
             identifier: decide_identifier(cx, item, field_identifier, variant_identifier),
             has_flatten: false,
+            serde_path: serde_path.get(),
         }
     }
 
@@ -671,6 +681,10 @@ impl Container {
     pub fn mark_has_flatten(&mut self) {
         self.has_flatten = true;
     }
+
+    pub fn serde_path(&self) -> Option<&syn::Path> {
+        self.serde_path.as_ref()
+    }
 }
 
 fn decide_tag(
diff --git a/serde_derive/src/ser.rs b/serde_derive/src/ser.rs
index 4d1f680d..8f3e357c 100644
--- a/serde_derive/src/ser.rs
+++ b/serde_derive/src/ser.rs
@@ -51,7 +51,7 @@ pub fn expand_derive_serialize(input: &syn::DeriveInput) -> Result<TokenStream,
         }
     };
 
-    Ok(dummy::wrap_in_const("SERIALIZE", ident, impl_block))
+    Ok(dummy::wrap_in_const(cont.attrs.serde_path(), "SERIALIZE", ident, impl_block))
 }
 
 fn precondition(cx: &Ctxt, cont: &Container) {
diff --git a/test_suite/tests/test_serde_path.rs b/test_suite/tests/test_serde_path.rs
new file mode 100644
index 00000000..cf8e7d0f
--- /dev/null
+++ b/test_suite/tests/test_serde_path.rs
@@ -0,0 +1,39 @@
+#[test]
+fn test_gen_custom_serde() {
+    #[derive(serde::Serialize, serde::Deserialize)]
+    #[serde(serde_path = "fake_serde")]
+    struct Foo;
+
+    // Would be overlapping if serde::Serialize were implemented
+    impl AssertNotSerdeSerialize for Foo {}
+    // Would be overlapping if serde::Deserialize were implemented
+    impl<'a> AssertNotSerdeDeserialize<'a> for Foo {}
+
+    fake_serde::assert::<Foo>();
+}
+
+mod fake_serde {
+    pub use serde::*;
+
+    pub fn assert<T>()
+    where
+        T: Serialize,
+        T: for<'a> Deserialize<'a>,
+    {}
+
+    pub trait Serialize {
+        fn serialize<S: Serializer>(&self, serializer: S) -> Result<S::Ok, S::Error>;
+    }
+
+    pub trait Deserialize<'a>: Sized {
+        fn deserialize<D: Deserializer<'a>>(deserializer: D) -> Result<Self, D::Error>;
+    }
+}
+
+trait AssertNotSerdeSerialize {}
+
+impl<T: serde::Serialize> AssertNotSerdeSerialize for T {}
+
+trait AssertNotSerdeDeserialize<'a> {}
+
+impl<'a, T: serde::Deserialize<'a>> AssertNotSerdeDeserialize<'a> for T {}