diff --git a/serde_codegen/src/attr.rs b/serde_codegen/src/attr.rs
index 74ab447e..984fe623 100644
--- a/serde_codegen/src/attr.rs
+++ b/serde_codegen/src/attr.rs
@@ -49,6 +49,57 @@ impl ContainerAttrs {
     }
 }
 
+/// Represents variant attribute information
+#[derive(Debug)]
+pub struct VariantAttrs {
+    ident: ast::Ident,
+    name: Option<ast::Lit>,
+}
+
+impl VariantAttrs {
+    pub fn from_variant(cx: &ExtCtxt, variant: &ast::Variant) -> Result<Self, Error> {
+        let mut variant_attrs = VariantAttrs {
+            ident: variant.node.name,
+            name: None,
+        };
+
+        for meta_items in variant.node.attrs.iter().filter_map(get_serde_meta_items) {
+            for meta_item in meta_items {
+                match meta_item.node {
+                    // Parse `#[serde(rename="foo")]`
+                    ast::MetaNameValue(ref name, ref lit) if name == &"rename" => {
+                        variant_attrs.name = Some(lit.clone());
+                    }
+
+                    _ => {
+                        cx.span_err(
+                            meta_item.span,
+                            &format!("unknown serde variant attribute `{}`",
+                                     meta_item_to_string(meta_item)));
+
+                        return Err(Error);
+                    }
+                }
+            }
+        }
+
+        Ok(variant_attrs)
+    }
+
+    /// Return the string expression of the field ident.
+    pub fn ident_expr(&self) -> P<ast::Expr> {
+        AstBuilder::new().expr().str(self.ident)
+    }
+
+    /// Return the field name for the field when serializing.
+    pub fn name_expr(&self) -> P<ast::Expr> {
+        match self.name {
+            Some(ref name) => AstBuilder::new().expr().build_lit(P(name.clone())),
+            None => self.ident_expr(),
+        }
+    }
+}
+
 /// Represents field attribute information
 #[derive(Debug)]
 pub struct FieldAttrs {
@@ -124,22 +175,16 @@ impl FieldAttrs {
         })
     }
 
-    pub fn from_variant(variant: &ast::Variant) -> Self {
-        FieldAttrs {
-            ident: variant.node.name,
-            name: None,
-            skip_serializing_field: false,
-            skip_serializing_field_if_empty: false,
-            skip_serializing_field_if_none: false,
-            use_default: false,
-        }
+    /// Return the string expression of the field ident.
+    pub fn ident_expr(&self) -> P<ast::Expr> {
+        AstBuilder::new().expr().str(self.ident)
     }
 
-    /// Return the default field name for the field.
+    /// Return the field name for the field when serializing.
     pub fn name_expr(&self) -> P<ast::Expr> {
         match self.name {
             Some(ref name) => AstBuilder::new().expr().build_lit(P(name.clone())),
-            None => AstBuilder::new().expr().str(self.ident),
+            None => self.ident_expr(),
         }
     }
 
diff --git a/serde_codegen/src/de.rs b/serde_codegen/src/de.rs
index 14a68bec..66336f80 100644
--- a/serde_codegen/src/de.rs
+++ b/serde_codegen/src/de.rs
@@ -550,9 +550,14 @@ fn deserialize_item_enum(
     let variant_visitor = deserialize_field_visitor(
         cx,
         builder,
-        enum_def.variants.iter()
-            .map(|variant| attr::FieldAttrs::from_variant(variant))
-            .collect(),
+        try!(
+            enum_def.variants.iter()
+                .map(|variant| {
+                    let attrs = try!(attr::VariantAttrs::from_variant(cx, variant));
+                    Ok(attrs.name_expr())
+                })
+                .collect()
+        ),
         container_attrs,
     );
 
@@ -790,11 +795,11 @@ fn deserialize_struct_variant(
 fn deserialize_field_visitor(
     cx: &ExtCtxt,
     builder: &aster::AstBuilder,
-    field_attrs: Vec<attr::FieldAttrs>,
+    field_names: Vec<P<ast::Expr>>,
     container_attrs: &attr::ContainerAttrs,
 ) -> Vec<P<ast::Item>> {
     // Create the field names for the fields.
-    let field_idents: Vec<ast::Ident> = (0 .. field_attrs.len())
+    let field_idents: Vec<ast::Ident> = (0 .. field_names.len())
         .map(|i| builder.id(format!("__field{}", i)))
         .collect();
 
@@ -832,10 +837,9 @@ fn deserialize_field_visitor(
 
     // Match arms to extract a field from a string
     let default_field_arms: Vec<_> = field_idents.iter()
-        .zip(field_attrs.iter())
-        .map(|(field_ident, field_attrs)| {
-            let expr = &field_attrs.name_expr();
-            quote_arm!(cx, $expr => { Ok(__Field::$field_ident) })
+        .zip(field_names.iter())
+        .map(|(field_ident, field_name)| {
+            quote_arm!(cx, $field_name => { Ok(__Field::$field_ident) })
         })
         .collect();
 
@@ -916,7 +920,14 @@ fn deserialize_struct_visitor(
     let field_visitor = deserialize_field_visitor(
         cx,
         builder,
-        try!(attr::get_struct_field_attrs(cx, fields)),
+        try!(
+            fields.iter()
+                .map(|field| {
+                    let attrs = try!(attr::FieldAttrs::from_field(cx, field));
+                    Ok(attrs.name_expr())
+                })
+                .collect()
+        ),
         container_attrs
     );
 
@@ -990,13 +1001,13 @@ fn deserialize_map(
 
     let field_attrs = try!(attr::get_struct_field_attrs(cx, fields));
 
-    let extract_values: Vec<P<ast::Stmt>> = field_names.iter()
+    let extract_values = field_names.iter()
         .zip(field_attrs.iter())
         .map(|(field_name, field_attr)| {
             let missing_expr = if field_attr.use_default() {
                 quote_expr!(cx, ::std::default::Default::default())
             } else {
-                let name = &field_attr.name_expr();
+                let name = field_attr.name_expr();
                 quote_expr!(cx, try!(visitor.missing_field($name)))
             };
 
@@ -1007,7 +1018,7 @@ fn deserialize_map(
                 };
             ).unwrap()
         })
-        .collect();
+        .collect::<Vec<_>>();
 
     let result = builder.expr().struct_path(struct_path)
         .with_id_exprs(
diff --git a/serde_codegen/src/ser.rs b/serde_codegen/src/ser.rs
index 4ebd0902..ad3dc002 100644
--- a/serde_codegen/src/ser.rs
+++ b/serde_codegen/src/ser.rs
@@ -310,7 +310,8 @@ fn serialize_variant(
 ) -> Result<ast::Arm, Error> {
     let type_name = builder.expr().str(type_ident);
     let variant_ident = variant.node.name;
-    let variant_name = builder.expr().str(variant_ident);
+    let variant_attrs = try!(attr::VariantAttrs::from_variant(cx, variant));
+    let variant_name = variant_attrs.name_expr();
 
     match variant.node.data {
         ast::VariantData::Unit(_) => {
diff --git a/serde_tests/tests/test_annotations.rs b/serde_tests/tests/test_annotations.rs
index 551e7d5b..f129787c 100644
--- a/serde_tests/tests/test_annotations.rs
+++ b/serde_tests/tests/test_annotations.rs
@@ -29,6 +29,12 @@ struct Rename {
     a2: i32,
 }
 
+#[derive(Debug, PartialEq, Serialize, Deserialize)]
+enum RenameEnumVariant {
+    #[serde(rename="bruce_wayne")]
+    Batman,
+}
+
 #[derive(Debug, PartialEq, Deserialize, Serialize)]
 struct SkipSerializingFields<A: default::Default> {
     a: i8,
@@ -156,6 +162,16 @@ fn test_rename() {
     );
 }
 
+#[test]
+fn test_rename_enum_variant() {
+    assert_tokens(
+        &RenameEnumVariant::Batman,
+        vec![
+            Token::EnumUnit("RenameEnumVariant", "bruce_wayne"),
+        ]
+    );
+}
+
 #[test]
 fn test_skip_serializing_fields() {
     assert_ser_tokens(