Extend doc keyword feature by allowing any ident
Part of #51315.
As suggested by ``@danielhenrymantilla`` in [this comment](https://github.com/rust-lang/rust/issues/51315#issuecomment-733879934), this PR extends `#[doc(keyword = "...")]` to allow any ident to be used as keyword. The final goal is to allow (proc-)macro crates' owners to write documentation of the keywords they might introduce.
r? ``@jyn514``
ca8a1b05c6