The lifetime bound `B::Owned: 'a` is redundant and doesn't make a difference,
because `Cow<'a, B>` comes with an implicit `B: 'a`, and associated types
will outlive lifetimes outlived by the `Self` type (and all the trait's
generic parameters, of which there are none in this case), so the implicit `B: 'a`
implies `B::Owned: 'a` anyway.
The explicit lifetime bound here does however end up in documentation,
and that's confusing in my opinion, so let's remove it ^^