error: invalid `--check-cfg` argument: `cfg("NOT_IDENT")`
   |
   = note: `"NOT_IDENT"` is a string literal
   = note: `cfg()` arguments must be simple identifiers, `any()` or `values(...)`
   = note: visit <https://doc.rust-lang.org/nightly/rustc/check-cfg.html> for more details