diff --git a/README.md b/README.md
index 55e6e8d7f18..fa66beb52e2 100644
--- a/README.md
+++ b/README.md
@@ -261,3 +261,15 @@ BSD-like licenses.
 
 See [LICENSE-APACHE](LICENSE-APACHE), [LICENSE-MIT](LICENSE-MIT), and
 [COPYRIGHT](COPYRIGHT) for details.
+
+## Trademark
+[trademark]: #trademark
+
+The Rust programming language is an open source, community project governed
+by a core team. It is also sponsored by the Mozilla Foundation (“Mozilla”),
+which owns and protects the Rust and Cargo trademarks and logos
+(the “Rust Trademarks”).
+
+If you want to use these names or brands, please read the [media guide][media-guide].
+
+[media-guide]: https://www.rust-lang.org/policies/media-guide