diff --git a/library/alloc/src/fmt.rs b/library/alloc/src/fmt.rs
index a92bdd50cda..ed398b56612 100644
--- a/library/alloc/src/fmt.rs
+++ b/library/alloc/src/fmt.rs
@@ -606,13 +606,12 @@ use crate::string;
 #[stable(feature = "rust1", since = "1.0.0")]
 #[inline]
 pub fn format(args: Arguments<'_>) -> string::String {
-    #[cold]
-    fn format_cold(args: Arguments<'_>) -> string::String {
+    fn format_inner(args: Arguments<'_>) -> string::String {
         let capacity = args.estimated_capacity();
         let mut output = string::String::with_capacity(capacity);
         output.write_fmt(args).expect("a formatting trait implementation returned an error");
         output
     }
 
-    args.as_str().map_or_else(|| format_cold(args), crate::borrow::ToOwned::to_owned)
+    args.as_str().map_or_else(|| format_inner(args), crate::borrow::ToOwned::to_owned)
 }